Fat Giraffe

Thomas Mangold

Fat Giraffe

July 2005

LightWave 3D

Artists Statement: This is one of two shots I did for a Paris based advertising agency. Both images were used in a campaign for Zeiss binoculars and illustrate their quality to enlarge the stuff you see by using them. Lightwave has been my choice to create these models. While the giraffe has been finished pretty fast, the horse and jockey were pretty difficult to model and texture. Took me quite a long time, but in the end it's been worth it. Background for the giraffe has been shot by Ebo Fraterman, while I take all the credit for the horse image. Both images were included in the Shortlist at this year's advertising festival in Cannes.

It's not easy being green!(Thomas Mangold)

The reason the giraffe is so heavyset is to play up the fact that the binoculars “enlarge” everything. So as opposed to zooming in to show detail, he made a more creative and interesting ad by making it larger as in overweight. It was a great move for advertising because this is something that will actually catch a consumers eye He uses simple software to create these incredibly detailed images. He takes what use to be a classic and overseen image and shows that changing the subject of a painting, changes its meaning entirely.

Hellard, Paul. “ Artist Profile Thomas Mangold.” CGSociety. N.p., 2 Jan. 2006. Web. 30 Apr. 2010. .

Mangold, Thomas. “Fat Giraffe, Thomas Mangold (3D).” CGSociety. N.p., 14 July 2005. Web. 30 Apr. 2010. .